MOTIVASI PETANI DALAM PENANAMAN PADI PANDANWANGI (Suatu Kasus Petani Kecamatan Warungkondang Kabupaten Cianjur, Jawa Barat)

In macro terms, the increase in population will be directly proportional to need for food. Even if traced on a micro basis, there has been decline level of rice consumption per capita. 2016 was 124.89 kg capita year, while 2017 it 114.6 year (Ministry Agriculture, 2017). The varieties cultivated by farmers consist that produce medium, premium and special rice. Rice are included category with limited interest pandanwangi rice/rice. question is what motivation cultivate Pandanwangi Rice. purpose this study determine plant This uses quantitative research design survey techniques 88 sample farmers, cases famous warung subdistrict, Cianjur Regency. From results, because they want maintain as producing area. Farmers feel proud which can only grown characteristic district.